Ho Chi Minh City – Thai food chain Mango Tree Worldwide signed a historic cooperation agreement with Nova F&B – a member of NovaGroup, one of the largest multi-industry groups in Vietnam, to bring its brand World famous Thai cuisine brand to Vietnam in 2021.
Operating Coca restaurant with Suki hot pot concept in Vietnam for the past decade, Mango Tree is no stranger to Vietnam. The partnership with Nova F&B marks an important milestone in bringing the world's leading Thai food brand to Vietnam, with the goal of growing in the volatile food market.
“We are very excited about the new partnership with NovaGroup in general and Nova F&B in particular in Vietnam. We have been planning to enter the market for a long time, however we need to find a suitable partner. As one of the leading corporations in Vietnam, NovaGroup has a solid foundation and understanding of the domestic market, making it the right partner to help us expand throughout the South. We look forward to introducing a new era of Thai cuisine in Vietnam, starting with the opening of the first Mango Tree flagship restaurant in Ho Chi Minh City,” said Trevor MacKenzie, Mango Global CEO. Tree Worldwide said.
The high-end Mango Tree restaurant is scheduled to open in the third quarter of 2021 at a prime location in the heart of Ho Chi Minh City. Housed in a renovated colonial-style hotel with high ceilings and fine furnishings, the restaurant can accommodate up to 160 guests, including an indoor area, a bar and two private rooms for events. especially. With a design concept based on Vietnam's rich cultural heritage, this will become a promising destination for the discerning young generation.
Clean and high-quality ingredients make up Thai dishes at Mango Tree
In an elegant tree-lined setting, diners will enjoy Thai cuisine, both authentic and innovative, prepared by professional Thai chefs Mango Tree, using the finest ingredients, including seafood. Fresh produce, premium meats, organic herbs and signature spices. Lunch and dinner menus include frugal appetizers and salads, specialty fried foods, savory curries and tropical desserts. In addition, the bar also serves cool drinks and cocktails – ideal for relaxing after a working day.
Vietnam has risen to become one of the fastest growing countries in the world, with a large, young population and increasing income levels. Vietnam's economic growth will reach 2.9% in 2020 - one of the world's greatest achievements in a challenging year. This prosperity creates a great opportunity for forward-thinking international food chains like Mango Tree, to cater to a new generation of consumers in Vietnam who have traveled extensively and Love the quintessence of Thai food, in an experiential space.
After the opening event of Mango Tree's first restaurant in Ho Chi Minh City is the plan to open more restaurants across Vietnam, integrated into the prestigious real estate development projects of NovaGroup, under NovaGroup. brand diversity. Mango Tree Bangkok Eatery and Mango Tree Café stores would be suitable for malls, while Mango Tree Kitchens would be suitable for bustling food courts.
“We want to grow quickly and increase brand awareness. Our restaurants are designed with open space, greenery and luxurious interiors, creating an attractive atmosphere for modern Vietnamese diners,” added Mr. MacKenzie.
NovaGroup is one of the largest corporations in Vietnam, with a diverse ecosystem covering many fields, from real estate, restaurants and hotels to education, agriculture, vaccines and more. Within the group, Nova F&B manages many well-known food and beverage brands, with a vision to bring unique and multicultural culinary experiences to domestic and international customers through its coffee restaurant chains. variety of coffee.
This makes Nova F&B the perfect partner for Mango Tree Worldwide, which is confidently moving towards its goal of operating 100 stores worldwide by 2025.